Publishing house “Komsomolskaya Pravda” sells its weekly magazine “TV Program”, deciding to focus on the main product. Negotiations for the sale have been underway for about a month, there are two potential buyer
Publishing house “Komsomolskaya Pravda” has decided to sell the weekly magazine “TV guide” reports RNS with reference to General Director and chief editor Vladimir Sungorkin. In a conversation with RBC Sungorkin has confirmed the intention of the publishing house to sell the weekly.
“Sell because I want to focus on our core product — the “Komsomolskaya Pravda”. Negotiations are really with two media companies,” said Sungorkin RBC.
In an interview with RNS Sungorkin said that negotiations to sell the “program” been going on for about a month. The source RNS in the media market reported that the most likely buyer of this asset is the company Hearst Shkulev Media businessman Victor shkuleva, which already publishes TV guide, “Antenna”. He the Shkulev did not comment on this information.
“TV” is a weekly magazine, which in addition to grid weekly television news about television and film projects, TV and movie stars, as well as the application of a healthy lifestyle, travel and fashion. The circulation of “the show” in Moscow is 800 thousand copies, in Russia — 1.3 million
According to Mediascope for may—October 2016, “TV guide” ranked second among the most read weekly magazines in Russia with the audience of one issue to 4.11 million people. The leader among magazines in this category, with an audience of 7,935 million people — “Antenna-Telesem”.