Kiriyenko and Gromov divided spheres of curating media

First Deputy head of the presidential administration of Russia Sergei Kiriyenko

Photo: Ekaterina Kuzmina/RBC

Two first Deputy head of the presidential administration Sergei Kiriyenko and Alexey Gromov redistributed powers in the field of supervision of the media. For Thunder now fixed all of the traditional media. Internet editions and social networks oversees Kiriyenko

New curators

That the Kremlin has been a redistribution of powers in sphere of supervision of the media, RBC was told by a senior Federal official, as well as several sources in the media market and close to presidential administration. “Everything is divided for a Thunderous consolidated media, Kirienko — Internet”, — said the interlocutor of RBC in the media market.

A source close to the presidential administration, explained that now the responsibility of Gromov — Federal TV channels, news agencies, radio and print media. For Kiriyenko fixed the Internet, which, according to the interlocutor of RBC, primarily involves the supervision of online publications, and social networks.

This scheme differs from the one that acted in the Kremlin in the period when the first Deputy head of the presidential administration was Vyacheslav Volodin.

According to two sources close to the presidential administration, Volodin was in charge not only of the Federal Internet media, but the Agency TASS, the newspaper “Izvestia”, the channel Life News, radio station “Russian news service” (RSN) and the “Moscow Says”. His conduct was also content on the Internet: issues of legislative regulation of the social network and the Institute of development Internet (IRI), created with the support of Volodin in 2014. IRI was founded by Herman Klimenko mediabusinesses and adviser to the President on programs of development of the Internet. The stated purpose of the Institute is carrying out sectoral studies and the dialogue of the players in the Internet market with the government.

Behind the Thundering was assigned to the Federal TV channels, news Agency “Russia today” and “Interfax” and the Federal print media.

Sphere of influence

Held on the redistribution of powers between the two high-ranking officials of the Kremlin administration can be interpreted as the separation of supervision over the media on formal grounds.

In the presidential administration Gromov supervises the activities of the Kremlin’s Directorate for public relations and communications and management of press and information. Sergey Kirienko is responsible for the political unit: elections at all levels, interaction with political parties, public associations, youth policy. Official under the jurisdiction of the Department of internal policy and management of public projects.

A source in the media market explained that the TASS goes into the area of responsibility of the Gromov primarily as an information Agency. The same goes for “News” like Newspapers, said the source close to the Kremlin. By the same logic, Gromov should move the radio station “Moscow Says”.

In the case of RSN (July of this year called “Life Sound”) the situation is more complicated. “Life Sound” is included in the media holding News Media, which in April of 2016 joined their media (radio, TV, Internet-editions) on the portal Life.Ru.

This portal, according to a source close to the Kremlin, stays in the area of responsibility Kiriyenko, “since this is the Internet media”. Another source close to the presidential administration, says that the current agenda of the TV channel Life News recently discussed at a meeting with Gromov. The possibility that the channel will pass into the sphere of its supervision, “at least considered”, says the interlocutor of RBC in the media market.

Supervision media is a pretty broad term that can include both control over content and distribution of funding (as in the case of state media), and communication. “Under the supervision can mean different things: from simply maintaining contact with the “soft” promoting the mutually beneficial basis (for example, in the insides or because the topics of interest to journalists) to direct impact on information policy are registered revisions, coordination of the texts”, explains the Director of the Center for economic and political reforms (CEPR) Nikolay Mironov.

Expanding their positions, Gromov, on the one hand, the hardware increases, on the other hand, increasing its responsibility, the analyst believes Abbas Gallyamov.

“But the hard times are coming — the economy is deteriorating, the population is impoverished, interest in foreign policy is falling, — says the analyst. In such a situation is a good chance that, following the fall of the indicators of social optimism and growth of the renewal request will begin down his rating. To help the public media are not able, their resource has been exhausted, and be responsible for the result we have to.”

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