Photo: Lana 1501 / Lori
Publishing house “Komsomolskaya Pravda” has exposed on sale “Express newspaper”. The asset goes in the “package” with one of the most popular weekly magazines “TV” — on its sale was announced a few days ago
Publishing house “Komsomolskaya Pravda” in talks about the sale of the “Express newspaper” said RBC chief editor of “KP” Vladimir Sungorkin. “I think that we will give you a deal towards the middle of March. “Express newspaper” is seen for sale in one “package” with a “television Program,” said Sungorkin. Wednesday, February 15, it became known about the negotiations for the sale of the “program” — one of the most popular weekly magazines in Russia. The magazine is in second place among the most widely read weeklies in Russia, the audience of one issue is 4.1 million people (Mediascope). Thus heads the list of magazines for this segment of “Antenna-Telesem” — its audience has reached 7.9 million people.
Weekly publication “Express Gazeta” published Mondays with a circulation of 800 thousand copies in Russia (200 thousand in Moscow), according to the website ID. Audience of 1.2 million readers across the country.
Earlier Sungorkin in conversation with RBC said that the sale due to the desire to focus “on the main product — the “Komsomolskaya Pravda”. According to RNS, the negotiations have been going on for about a month. The source of news in the media market argues that the asset may acquire the company Hearst Shkulev Media businessman Victor shkuleva, the publisher of TV guide, “Antenna”. Shkulev did not comment on this information. The representative of the publishing house told RBC that “on this issue there is no information”.
In the composition ID “Komsomolskaya Pravda” daily newspaper and the weekly “Komsomolskaya Pravda”. The company also owns the Internet portal KP.ru and radio station “Komsomolskaya Pravda”. In February 2016 ID sold the newspaper “Soviet sport” company “Bang media” (operates under the brand “1 Mediainvest”). Revenue EID in 2015, down 17% compared to 2014, to 3.7 billion rubles in Net profit in 2015 amounted to 25,5 million rbl., the net loss in 2014 reached RUB 103.4 million Audience is the main asset of the company — “Komsomolskaya Pravda” — is 2.3 million readers in Russia and 514 thousand in Moscow, the daily numbers (circulation 550 thousand and 130 thousand copies, respectively).