“The new PR Director of “MegaFon” became the ex-PR Evraz and VimpelCom

– The new Director of the Department on public relations of OJSC “MegaFon” it is appointed eks-the head of the Moscow office of the international communications Agency Finsbury Alexander Boreyko, a former PR Manager of companies “Evraz”, “VimpelCom” and “Sitroniks”.

As reported a press-service “the Megaphone” in front of A. Boreyko, the objective is to “develop and implement a communication strategy of the company, as well as strengthening of business reputation of “MegaFon” as a leader of digital innovation.”

A. Boreyko from 2006 to 2012 he worked as Director of investor relations and international relations of Russian companies “Eurasia”, “VimpelCom” and “Sitroniks”. Before moving into PR, he from 2001 to 2006 he was a correspondent, Deputy editor, editor of “Technology and telecommunications” of the newspaper “Vedomosti”.

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Position Director of Department on public relations “the Megaphone” remained vacant from 1 August, when the company left Peter Lidov. One version of his departure was called a conflict with the leadership of the mobile operator (in particular, for public comments a public relations Manager in social networks), but later the General Director of “MegaFon” Sergey Soldatenkov has denied this information.

In may of this year, MegaFon introduced a new strategy which intends to transform into the digital operator, as providing communications services and digital services. Recently MegaFon also renewed the management structure, reviving the position of Executive Director. They became the ex-Treasurer of the company chief Vermishyan. Sources of “Interfax” said that this decision may be connected with plans of shareholders to approve the head of the company is S. Soldatenkov commercial Director Vlad Wolfson. Controlling shareholder of “MegaFon” – a group of USM later stated that the resignation of Sergei Soldatenkov.

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