Laughter through money: what makes a family Petrosyan and Stepanenko :: Technology and media :: RBC

Today, the Khamovniki court of Moscow will consider the claim for divorce by Elena Stepanenko and Evgeny Petrosyan. In the process, will be divided, assets worth 1.5 bn RUB. which consists Of the income of famous artists, versed RBC

Yevgeny Petrosyan and Elena Stepanenko

(Photo: Vladimir Bertov / inter / TASS)

Yevgeny Petrosyan, who started his career in the 1960-ies as the entertainer, to the mid-2000s, became a dollar millionaire. According to the first compiled in 2005 to Forbes, with estimated earnings of 50 richest stars of domestic annual earnings of the permanent master “Smehopanorama” (considered the period from June 2004 to 31 may 2005) was $2.1 million, which made him the 27th spot in the ranking. The ranking of list members, as specified in the methodology, provide three factors: income for the year, media attention and interest that the star causes the audience online.

But a year later the interest of the audience and the income of stars of show business and, as a consequence, the distribution of seats in the ranking of Forbes changed representatives “a new wave of humor” — the Comedy Club (the project of participants of KVN team “New Armenians” — Arthur Janibekyan, Garik Martirosyan, Artashes Sargsyan, and others). The TV version of this project began to take on the TNT channel since April 2005, and in 2005/06 the drafters of the rating Forbes estimated his income at $3.5 million Petrosyan during this period, earned only $1.5 million and moved up in ranking to the 49th position, and a year later altogether dropped out of the top 50 and more never come into it.

A 15-year history of Forbes, the wife of Petrosyan Elena Stepanenko has never been a party to it. Comedians got married in 1985, and, according to interlocutors RBC, in the family business, as well as in television programs and shows, mostly always was Petrosian.

“All the tightly painted”

The main income Petrosyan and Stepanenko in recent years and brings concert activity, according to sources RBC. On the poster of the event (concerts) spouses, according to one of interlocutors of RBC, account for about 60% of their total earnings, and about 20% bring neovisne events (corporate parties, private parties), approximately 20% of the projects.

By rough estimates, with an active tour schedule income Petrosian can be up to 100 million rubles per year, Stepanenko — half, says Gleb, Sahrai, CEO of the communications Agency PRT Edelman Affiliate. Another source RBC has estimated the total income of the couple from all kinds of their activities in 150 million roubles, adding that in 2017 the intensity of the performances declined: “Maybe there was a crisis personal.”

Act Petrosyan and Stepanenko, mainly in the regions. Schedule of concerts Petrosian painted until January, was convinced the correspondent of RBC call the representative of the artist and posing as concert Agency in Saint-Petersburg. “Everything is tight till the January, — said the organizer of the performances of the comedian. — In the regions we are one event not leave, at least five. The minimum number of seats — 400”.

In November Petrosyan plans to give five concerts in Leningrad region and two in Moscow in the small hall of the State Kremlin Palace and in the center of culture and art “Meridian”, is listed on the official website of the artist. The cost of tickets to concerts in Moscow varies from 700 to 5 thousand rubles, follows from the proposals for the development of the they even can be purchased in installments for three months at 0.2% per day.

“Although both artists it is difficult to call a trend, they are still able to provide impressive fees,” says Sahri, adding that one of the factors of this success is a “phenomenon of regions”: “the large number of cities, beyond the reach distance for the artists first and even second tier”. The permanent presence of artists at the leading TV channels, of course, contributes to the demand for their performances, adds Evgeny Safronov, chief editor of the Agency InterMedia.

Split Petrosyan

In 2004 Evgeny Petrosyan with his team left the “First channel”. His program “Smehopanorama” and “Distorting mirror”, was released on “First” since 1994, and 2002, respectively, began to show the TV channel “Russia” (in 2008 — “Russia 1”). Petrosyan said then that it “schemed” the founder of KVN Alexander Maslyakov. Replays of the program “Smehopanorama” went on “the First channel” at the same time with new releases on “Russia” before 2005, the program “Distorting mirror” — until September 2006.

Yevgeny Petrosyan

(Photo: Pavel Markin / inter / TASS)

In February 2004, Petrosyan was sent to Rospatent’s two applications for registration of trademarks “Smehopanorama” and “Distorting mirror”. A month later, wife filed applications for registration of trademarks “Yevgeny Petrosyan and Elena Stepanenko”. In all proposals, it was stated that the effect of trademarks should extend to entertainment television programs. In 2014, Petrosyan extended for ten years validity is only two brands and humorous programs. Was linked names of programs moving from “the First channel” “Russia,” neither broadcasters nor Petrosyan is not explained. “The meaning of trademark in curbing the threat of unfair competition from counterparts,” suggests the Ombudsman in the field of intellectual property Anatoly Semenov.

Respondents RBC representatives of licensed companies reported that Yevgeny Petrosyan is not offered to market participants its trademarks.

Old friends

Since the end of 1990s- beginning of 2000-x years and present production programs with the participation of Yevgeny Petrosyan and Elena Stepanenko involved two people — Vera Yakunin and Maxim Maximov. Yakunin, according to the, is the founder and Director of the Autonomous non-commercial organization (ANO) “TV-company “Vector-Russia”, “TV-Exclusive”, and also co-founder of ANO “Creative Association “Three”, led by Maksimov. The latter is listed as the founder of the ANO for the development of the television industry “broadcasting company “the Rhythm” (Director — Yakunin) and “TV-TVM” (Maximov directs) registered at the same address in Vegetable fare in Moscow.

The program “Smehopanorama” at different times has released a “Vector-Russia” and “Rhythm” is output. They are the producers of the program “Laughter with delivery on the house” which leaves on the channel “TV Center”. With this channel “Vector-Russia” and “Rhythm” associated contracts and other programs: in 2015 between “Vector-Russia” and the channel there were four contracts on 7 million rubles, in 2016 — seven in a total amount of almost RUB 9.9 million under these agreements, the channel has received the right to use audiovisual works “On two chairs”, “Hard to be funny,” “New year home delivery” and others. Between the company “Rhythm” and “TV Center” in 2017 was concluded nine contracts, including airing the 24 episodes of “Laugh with home delivery”, for a total amount of 32.9 million rubles, in 2018 — another four contracts to 25,4 million rubles.

The program “Distorting mirror” which was released in the air “Russia 1” before January 2013, in the early 2000-ies was released creative Association “Three To” and then “TV-TVM” and “Exclusive”. Which replaced the “Distorting mirror” program “Petrosyan show” produces TVM.

Research company KVG Research at the request of RBC calculated the amount of content these productions were released in recent years. In 2015, aired on three broadcasters — “Russia 1”, “TV Center” and “Russia” (the channel “Culture”) — released 3.7 million minutes (in the calculations was taken into account as premieres and reruns) produced by “Vektor-Rus”. In 2016 production is not prepared for the program for “Russia”, but has increased the supply of content the other two broadcasters to 4.3 thousand minutes. “TV-TVM”, which has worked only with the channel “Russia 1”, the given indicator in 2015 amounted to 619 minutes, in 2016 — 1035 minutes. The same channel has broadcast in 2015 to 1.3 million minutes, and in 2016 — 1.4 thousand minutes of content produced by the “Exclusive.”

These ANO associated with Petrosyan, argue some interlocutors of RBC. However, formally, this relationship could not be traced. Have nothing to do with him and established in 2001 by comedian and colleague of Valery Petrosyan Neck regional public Fund of support of domestic humor, “House of humor” and housing cooperative “the smile of the Muscovite”. In addition, registration cards trademarks “Smehopanorama” and “Distorting mirror” belonging to Yevgeny Petrosyan, no licensing agreements are not mentioned, drew the attention of Anatoly Semenov.

“But the royalty for copyright can be paid not only by license agreements, but the agreement of the author with production. Such contracts are not subject to state registration, in contrast to the orders of the trademark”, — said Semenov, suggesting that under such a scheme of production and can interact with Petrosian. Did not rule out such a version and General producer of the “white Media” Julia Sumacheva, noting that the deduction of royalties is widespread throughout the world. “The scheme of this work possible: they, being authors, contribute who are not getting paid for participation, but will receive royalties from sales on TV channels. As authors, they can receive royalties and artists — and even the fee,” explained Sumacheva.

The representative of the press-service VGTRK has declined to comment.
Maxim Maximov told RBC that “all its relations with partners in the television business are subject to commercial confidentiality.” Contact Faith Yakunina and Elena Stepanenko at the time of publication failed. The representative of “TV Center” also declined to comment. PR Manager at Petrossian at the time of publication had not responded to a request to RBC.

“Greetings from the 1990s”

Scheme with the registration of the production as a non-profit organization is not too common in the market, according to the owners and top managers of production companies surveyed by RBC. A similar scheme uses is that the producer of another humorous “hit of the 1990s” — “full House” — Alexander Dustman, reminded the interlocutors of RBC. The manufacturer of this program — established by the Dustman in 1994 cultural Fund ARTES.

“Petrosian was one of the members of “full House” and collaborated with the Dustman. Perhaps he does it and learn from this experience — suggested by one of the owners of the production company. — And now works as worked the old fashioned way. This is a Hello from the 1990s. Obvious benefits from a business point of view such a scheme there.”

Entertainer Yevgeny Petrosyan (left) during the filming of the Christmas program “the curve mirror”

(Photo: Natalia Loginova / “Kommersant”)

Non — profit organization- it is the most convenient and uncontrolled form of ownership, says the interlocutor of RBC in the media market. Agrees with him Olenichev Maxim, head of the legal Department lawyers of non-profit organizations. According to experts, on the one hand, nonprofits report on their activities to the Ministry of justice and their reports should be available on the Agency’s website. “But on the other — there is, as a rule, there is only information on expenditures of such organizations. Reporting their income, NGOs, and commercial entities provide to the Federal tax service. That, in turn, may make the information public in three years. And maybe not to publicity,” explains Olenichev.

At the end of last year, four out of five ANO, producing programs Petrosyan and Stepanenko, proved unprofitable.

  • Profit (32 thousand rubles) showed only a creative Association “Three” (proceeds for the company in 2017 — 17.5 million roubles).
  • Revenue from the “Vector-Russia” in 2017 amounted to 344 thousand rubles, net loss — nearly 4.5 million rubles.
  • TVM revenue in the accounting period amounted to 61,9 million rubles, net loss — 2.8 million rubles.
  • The revenue of “Rhythm” in the past year to 43.2 million rubles., a net loss of 6.4 million rubles.
  • “Exclusive” — also a net loss of 14.1 million on revenue of RUB 26 mln.

A year earlier, these organizations made a profit, it follows from their statements. Data on financial performance for the year 2016 not only the TV company “Rhythm”.

Posted on the website of the Ministry of justice the report of ANO “TV-TVM” for 2017, it really is only the expenditure of the organization. According to these data, last year, TVM has spent on their statutory activities of 69.3 million RUB most of the costs — 66.4 mln rubles — the organization sent for payment of materials and services. The cost of the TV company “Rhythm” in the past year amounted to 40.9 million rubles, as well as TVM, the main expenses — 38,5 million roubles — it materials and services. Reports of broadcasting companies “the Vector-Russia”, “Exclusive”, creative Association “Three” and the Foundation “House of humor” on the website of the Ministry of justice no.

Also a writer

Yevgeny Petrosyan, as stated on the official website of humorist, is the author of seven books. It is mostly collections of speeches and memoirs, printed from the mid 1990s to the early 2000s years. To assess the income derived from Petrosian writing, at the time of publication failed: publishers producing them, not answered the questions of the RBC, neither of the first edition, nor the subsequent, if any. As a rule, remuneration consists of two parts, told RBC member of the Board of the Association of book publishers of Russia Sergey Simakov. This is a one-time fixed payment (fee), the amount of which depends on a number of factors, including the fame of the writer and of the circulation of the first issue. The second percentage (royalties) of the number of books sold in relation to its wholesale price. The amount of royalties according to Simakov, also depends on popularity of the author. Beginning publisher will offer 5-7%. Have already taken place or, for example, if it is a well-known personality, as Petrosyan, a percentage of book sales could reach 25%.

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